Nishant Kaku
UX Leader | Design Strategist | Product Thinker
Designing outcomes. Leading teams. Shaping high-performing products for people and businesses alike.
19 years in design and 13 years in leading teams. Embedding UX into product strategy across fintech, SaaS, and commerce.
Selected Work
Thinking Aloud
Selected writing on design, leadership, and teams.
Chapters So Far
2022 - Present
Associate Director - UX
Cashfree Payments Pvt. Ltd., Bengaluru | Fintech
▍Leading UX across the merchant lifecycle (Signup, KYC, Integration)
▍Embedded AI to accelerate microcopy and design decisions
▍Conducting cross-functional workshops to gain focus from UX Strategy
▍46% drop in care tickets, 3.5% uplift in activation-to-transaction
2020 - 2022
Lead Manager – UX
Jubilant Foodworks (Domino’s, Popeyes), Noida | Foodtech
▍Spearheaded Domino’s first UX overhaul in 15 years
▍₹20Cr revenue uplift, app ratings up to 4.7 (iOS)
▍Scaled UX team from 1 to 15
2014 - 2020
Principal UX Designer
Infoedge India Ltd., Noida | Edtech
▍Personalised higher-ed UX, driving 150%+ registration growth
▍Standardised UX across CMS, CRM, and LMS products
2013 - 2014
Creative Lead
Brentwoods Education Pvt. Ltd., Delhi
2013
Assistant Manager – Graphics
One97 (Paytm), Noida
2008 - 2013
Deputy Art Director
India Today Group, Noida
2005 - 2008
Graphic Designer
Horizon Print Services, Delhi
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What I’m Exploring
With 19 years in UX and strategy across B2B, B2C, and fintech, I’ve focused on embedding scalable practices, enabling insight-led decision-making, and driving product maturity across organisations.
I’m now seeking to lead design at scale, shaping high-performing teams, influencing product direction, and aligning design more deeply with business strategy.
My current interest lies in cultivating cultures of ownership and accountability, designing for long-term value creation, and enabling design to operate as a strategic, decision-driving function within the business.
Last updated: July, 2025