Nishant Kaku

UX Leader | Design Strategist | Product Thinker

Designing outcomes. Leading teams. Shaping high-performing products for people and businesses alike.


19 years in design and 13 years in leading teams. Embedding UX into product strategy across fintech, SaaS, and commerce.

Selected Work

Thinking Aloud

Selected writing on design, leadership, and teams.

Chapters So Far

2022 - Present

Associate Director - UX

Cashfree Payments Pvt. Ltd., Bengaluru | Fintech

▍Leading UX across the merchant lifecycle (Signup, KYC, Integration)

▍Embedded AI to accelerate microcopy and design decisions

▍Conducting cross-functional workshops to gain focus from UX Strategy

▍46% drop in care tickets, 3.5% uplift in activation-to-transaction

2020 - 2022 

Lead Manager – UX

Jubilant Foodworks (Domino’s, Popeyes), Noida | Foodtech

▍Spearheaded Domino’s first UX overhaul in 15 years  

▍₹20Cr revenue uplift, app ratings up to 4.7 (iOS)  

▍Scaled UX team from 1 to 15

2014 - 2020 

Principal UX Designer

Infoedge India Ltd., Noida | Edtech

▍Personalised higher-ed UX, driving 150%+ registration growth  

▍Standardised UX across CMS, CRM, and LMS products

2013 - 2014  

Creative Lead

Brentwoods Education Pvt. Ltd., Delhi

2013

Assistant Manager – Graphics  

One97 (Paytm), Noida  

2008 - 2013

Deputy Art Director

India Today Group, Noida

2005 - 2008

Graphic Designer

Horizon Print Services, Delhi

What I’m Exploring

With 19 years in UX and strategy across B2B, B2C, and fintech, I’ve focused on embedding scalable practices, enabling insight-led decision-making, and driving product maturity across organisations.


I’m now seeking to lead design at scale, shaping high-performing teams, influencing product direction, and aligning design more deeply with business strategy.


My current interest lies in cultivating cultures of ownership and accountability, designing for long-term value creation, and enabling design to operate as a strategic, decision-driving function within the business.

Last updated: July, 2025

Get in touch

Always open to meaningful conversations around design leadership, product strategy, and scaling teams.

Get in touch

Always open to meaningful conversations around design leadership, product strategy, and scaling teams.

Get in touch

Always open to meaningful conversations around design leadership, product strategy, and scaling teams.