UX Leader | Design Strategist | Product Thinker
Selected Work
Design Philosophy
Design creates value
I care more about the outcome a design creates than how the interface looks.
Research reduces uncertainty
I use it to challenge assumptions, not to confirm a decision I've already made.
Quality is a system
Standards and feedback are built into how a team works, not caught at the end.
Feedback needs closure
Every discussion should end in a decision, a next step, or a clear no.
Ownership over deliverables
I stay accountable for outcomes long after a design ships.
AI automates effort, not judgment
It clears the repetitive work so I can spend more time on decisions that matter.
Thinking Aloud
Selected writing on design, leadership, and teams.
Chapters So Far
2025 - Present
Head of Design & Research
Housing.com (REA India Pvt. Ltd.), Gurugram | Proptech
▍Leading Design & Research across Housing.com’s customer journeys
▍Driving UX Strategy, Transformation & Experience Quality
▍Embedding AI into Design & Research Workflows
▍Influencing Product Strategy through Customer Insights
▍Building a Culture of Craft, Accountability & Excellence
2022 - 2025
Associate Director - UX
Cashfree Payments Pvt. Ltd., Bengaluru | Fintech
▍Leading UX across the merchant lifecycle (Signup, KYC, Integration)
▍Embedded AI to accelerate microcopy and design decisions
▍Conducting cross-functional workshops to gain focus from UX Strategy
▍46% drop in care tickets, 3.5% uplift in activation-to-transaction
2020 - 2022
Lead Manager – UX
Jubilant Foodworks (Domino’s, Popeyes), Noida | Foodtech
▍Spearheaded Domino’s first UX overhaul in 15 years
▍₹20Cr revenue uplift, app ratings up to 4.7 (iOS)
▍Scaled UX team from 1 to 15
2014 - 2020
Principal UX Designer
Infoedge India Ltd., Noida | Edtech
▍Personalised higher-ed UX, driving 150%+ registration growth
▍Standardised UX across CMS, CRM, and LMS products
2013 - 2014
Creative Lead
Brentwoods Education Pvt. Ltd., Delhi
2013
Assistant Manager – Graphics
One97 (Paytm), Noida
2008 - 2013
Deputy Art Director
India Today Group, Noida
2005 - 2008
Graphic Designer
Horizon Print Services, Delhi
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What I’m Exploring
With 20 years in UX and strategy across B2B, B2C, and fintech, I’ve focused on embedding scalable practices, enabling insight-led decision-making, and driving product maturity across organisations.
I’m now seeking to lead design at scale, shaping high-performing teams, influencing product direction, and aligning design more deeply with business strategy.
My current interest lies in cultivating cultures of ownership and accountability, designing for long-term value creation, and enabling design to operate as a strategic, decision-driving function within the business.
Last updated: June, 2026
